Seerio for Director of Sales

Get yourself a powerful commercial leverage

Combine your experience with unmatched meetings market data. Elevate your sales strategy and achieve peak performance.

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Join Directors of Sales from 500+ European properties already enhancing their revenue strategies with Seerio.

Maximize your impact as Director of Sales

View each account’s total number of meetings.

Identify what portion your hotel is getting and whether there’s a chance to get more.

Learn the actual market dynamics.

Know whether the account moved elsewhere or just decreased the number of meetings.

Unlock insights into customers' booking patterns. 

Prioritize inbound requests and focus on the best-fitting ones that are worth chasing.

Get an accurate market overview.

Learn what percentage of meetings held in the area are organized in your hotel and whether there’s potential for securing more business.

Optimize and streamline your sales process. 

Know precisely who to target to fill your need periods and make the most significant impact. Say goodbye to spray and pray.

Unlock cutting-edge account management, benchmarking, and forecasting.

Director of sales

With unmatched data provided by Seerio, you could:

  • View each organizer’s total number of meetings. Identify the share your hotel is getting and whether there’s potential for more business
  • Learn organizers’ booking patterns to prioritize inbound requests and focus on the best-fitting ones
  • Know who to target to fill your need periods and make the biggest impact

Stop guessing, start knowing.

See how your work can look like with these powerful leverages.

Without Seerio

  • Inbound leads lack prioritization, reducing conversion rates.
  • Difficulty setting clear business goals and tracking progress.
  • Inefficient cold-calling to unqualified leads wastes time and effort.
  • Poor communication and coordination within commercial departments.
  • Poor communication and coordination within commercial departments.

With Seerio

  • Focused sales on high-potential, best-matched clients.
  • Understand market behavior and find clear explanations for strategic decisions.
  • Set up business goals, track performance, and adjust strategies to achieve targets.
  • Improved communication and coordination within commercial departments.
  • Improved communication and coordination within commercial departments.

Without Seerio

  • Inbound leads lack prioritization, reducing conversion rates.
  • Difficulty setting clear business goals and tracking progress.
  • Inefficient cold-calling to unqualified leads wastes time and effort.
  • Poor communication and coordination within commercial departments.
  • Poor communication and coordination within commercial departments.

It's not another position in a cost center. It's a revenue-generator.

Just one additional event per year is enough to secure ROI

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Seize the power of accurate
Meetings Market Intelligence

Data-informed strategies are only as good as the data behind them, and our database is unparalleled in Europe.

Radisson Hotel Group
André WieheSenior Area Director of Sales - Western Europe, Central / South Eastern Europe & Turkey Radisson Hotel Group

Our teams use Seerio to leverage our MICE revenues and, predominantly, to identify untapped potential in the relevant markets. Seerio is our day-to-day tool for driving one of our strategic pillars: the MICE-by-industry approach.

Radisson Hotels
Christian FriedrichSenior Commercial Director NH HOTEL GROUP part of Minor Hotels

Through the 100% automated tracking of the data, we know that we can rely on the numbers from Seerio and understand precisely how our current performance compares to the market.

Michal NovakDirector of Sales & Marketing in Charge of Revenue, Crowne Plaza Bratislava

This process is a huge success. We have won 7 or 8 huge events and and returned the investment in no time.

NH Collection
Nikola GondolánAssistant Cluster Head of Sales, NH Prague City, NH Collection Prague

We saw some events from a client (Solar Turbines) we didn’t know about from our competition, so we started investigating. We have already received some nice business from them.

Meetings data from

300K+ accounts
2M+ events

Complete property meetings data aggregation

One platform for your whole commercial team.

Market data directly from PMS systems across hundreds of hotels in

over 30 European markets

Market data directly from PMS systems across hundreds of hotels in

over 30 European markets

There’s no room for guesswork in the meeting market anymore.

Why Seerio