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Data-informed strategies are only as good as the data behind them, and our database is unparalleled in Europe.
Our teams use Seerio to leverage our MICE revenues and, predominantly, to identify untapped potential in the relevant markets. Seerio is our day-to-day tool for driving one of our strategic pillars: the MICE-by-industry approach.
Through the 100% automated tracking of the data, we know that we can rely on the numbers from Seerio and understand precisely how our current performance compares to the market.
This process is a huge success. We have won 7 or 8 huge events and and returned the investment in no time.
We saw some events from a client (Solar Turbines) we didn’t know about from our competition, so we started investigating. We have already received some nice business from them.